How We Got Here
Back in 2019, I was consulting for a healthcare startup in Montreal. Their app was genuinely useful — it helped people track medications and connect with pharmacies. But users kept deleting it after a few days.
The problem wasn't the concept or the design. The app took 8 seconds to load on older phones, crashed when users tried to upload photos, and somehow managed to use more battery than GPS navigation apps.
That's when I realized there was a real gap in the market. Lots of companies build apps, but very few specialize in making them actually work well on real devices with real users.
We've optimized over 200 mobile applications across Canada, helping businesses retain users and reduce support complaints by focusing on what actually matters — performance that works in the real world.